Novatone is a gentle, ammonia-free, demi-permanent gel colour that has been formulated with exclusive Novabond Technology®, a blend of De Lorenzo’s renowned Protein Complex and plant peptide actives from Moringa Seeds which strengthen and repair damaged hair. Powerful natural conditioning actives including Australian Finger Lime and Tasmanian Blue Gum Extracts improve moisture, reduce flyaway and deliver shine for brilliant colour results. The versatile Novatone range provides the flexibility to customise any shade resulting in multi-dimensional colour options. The depth and intensity of any Novatone colour can be adjusted by mixing lighter shades with darker shades. The exclusive non-drip formula develops in 20 minutes and gradually fades, lasting up to 20+ washes. Easy to apply tone on tone (deposit only) even colour results.